#19

Therefore, in most instances, clientele is build solely by word-of-mouth referral from previous customers to their friends and their relatives. Sizable illicit practices have been built in this manner.

Another common practice is for denturists to guarantee their work to the satisfaction of their customers, to provide as many adjustments as necessary for such satisfaction without additional charge, and to make refunds where satisfaction is not recieved. This practice is obviously good public relations which is likely to be particularly important for businesses built on referrals from previous customers. It is a competitive tool with respect to dentists who virtually uniformly do not offer refunds to dissatisfied customers and are in some states forbidden by law from guaranteeing their work.